This Privacy Policy describes how Preferre (“we”, “our”, “us”) collects, uses, stores, and protects your personal information when you access or use our website [www.preferre.com] (“Platform”).

This document is an electronic record under the Information Technology Act, 2000 and does not require any physical or digital signature. By using our Platform, you agree to the terms of this Privacy Policy and our Terms of Service.


1. INFORMATION WE COLLECT


We may collect the following types of information when you interact with our Platform:

a) Personal Information

Name, date of birth, gender
Email address, phone number
Billing and shipping address
Account login details

b) Transaction & Financial Information

Payment details (card, bank, UPI, or other instruments)
Order history and transaction records

c) Identity & Verification Data (if required)

PAN, GST number, or government-issued ID
KYC-related information (where applicable)

d) Usage & Technical Data

IP address, device type, browser details
Website activity, browsing behaviour, preferences
Location data, call records, and interaction logs

e) User Content

Reviews, feedback, messages, images, or content shared on the Platform

You may browse certain sections without providing personal information. However, some features require registration.


2. HOW WE USE YOUR INFORMATION


We use your information to:

Process and fulfil orders
Provide customer support and service communication
Personalise your experience on the Platform
Improve website functionality and user experience
Detect and prevent fraud or misuse
Conduct research, analytics, and surveys
Send updates, offers, and marketing communications (you may opt out anytime)

We may also request access to device features (such as camera, location, contacts) to enhance your experience. Denying access may limit certain functionalities.


3. INFORMATION SHARING & DISCLOSURE


We may share your information with:

Logistics and delivery partners
Payment service providers
Technology, analytics, and marketing partners
Affiliates and business partners
Legal or regulatory authorities when required

We do not sell your personal information.

We may use third-party service providers to store or process data. Such data may be processed in jurisdictions outside your location.


4. COOKIES & TRACKING TECHNOLOGIES


We use cookies and similar technologies to:

Enable core website functionality
Analyse traffic and user behaviour
Improve performance and personalization

Cookies do not contain personal information. You may disable cookies through your browser settings, though this may affect certain features.

We may also use third-party tools such as analytics services to understand user behaviour.


5. DATA SECURITY


We implement reasonable security measures to protect your personal information.

While we strive to safeguard your data, no method of transmission over the internet is completely secure. You use the Platform at your own risk.


6. DATA RETENTION


We retain your personal information only as long as necessary for:

Business and operational purposes
Legal and regulatory compliance
Fraud prevention and dispute resolution

We may retain anonymised data for analytics and research.


7. USER RIGHTS


You may:

Access and update your personal information
Request correction or deletion of non-essential data
Opt out of marketing communications

You can manage this through your account or by contacting us.


8. CHILDREN’S PRIVACY


The Platform is intended only for individuals capable of entering legally binding contracts under Indian law.

We do not knowingly collect data from individuals under 18 years of age.


9. CONSENT


By using our Platform or providing your information, you consent to:

Collection, storage, and processing of your information
Communication via email, SMS, calls, or messaging platforms
Sharing of data as described in this Policy

If you provide information of another individual, you confirm that you have the authority to do so.


10. THIRD-PARTY SERVICES


We may use third-party providers for services such as payments, logistics, analytics, and marketing.

We are not responsible for the privacy practices of such third parties.


11. POLICY UPDATES


We may update this Privacy Policy from time to time. Changes will be effective upon posting on the Platform.

We encourage you to review this page periodically.


12. CONTACT


For any questions, concerns, or grievances regarding this Privacy Policy, please contact us:

Email: [Support Email]